Reference List

References

• Premier Inn, Booking Available from http://www.premierinn.com/en/book.action (Accessed  5th February 2014)
• Premier Inn, How can we be greener, http://www.premierinn.com/en/why/green.html(Accessed 5th February 2014)
• Whitbread, Why invest in Whitbread? http://www.whitbread.co.uk/investors/why-invest-in-whitbread/financial-directors-review-2011-2012.html. (Accessed 5th February 2014)
• Premier Inn, Why we're premier, http://www.premierinn.com/en/why.html. (Accessed 5th February 2014)
•  Flickr, Premier Inn Albert Dock http://www.flickr.com/photos/ell-r-brown/10495142184/ (Accessed 12th February 2014)
• Marketing Insight, Relationship Management is strategic, http://www.marketinginsight.ch/marketing/relationship-management-is-strategic/ (Accessed 19th February 2014)
• Whitbread, Property and Suppliers, https://www.whitbread.co.uk/global/property-and-suppliers/property-suppliers.html (Accessed 19th February 2014)  
• Thedrum, Lenny henry feature first radio campaign premier inn, http://www.thedrum.com/news/2011/11/16/lenny-henry-feature-first-radio-campaign-premier-inn (Accessed 03rd March 2014) 
• Retail-digital, Whitbread spends money to make money, http://www.retail-digital.com/consumer_trends/whitbread-spends-money-to-make-money (Accessed 03rd March 2014) 
• Marketing magazine, whitebreads hotel restaurant brands support wateraid, http://www.marketingmagazine.co.uk/article/913864/whitbreads-hotel-restaurant-brands-support-wateraid (Accessed 03rd March 2014)