The
First thing we decided to do was pick our organisation as The Premier Inn which
fitted in the sector of Hotels/Holiday Accommodation. The Premier Inn is the
current market leader for budget hotels, owned by Whitbread PLC has more than
650 hotels worldwide. Our group is made up of me (Harrison Lewis), Harry
Leeves, Ieuan Marlowe, Seb Reilly and Tom Lindley. We are researching different
areas looking for information on the various Macro and Micro Environmental
factors that affect the Premier Inn.
Harrison:
Technologically in the macro environment
it’s important that Premier Inn maintain their highly advanced reservation
system as this allows customers to book rooms easily online, whereas in the
micro environment it’s important they continue to offer guests Wi-fi,
televisions and other appliances to ensure the customer enjoys their stay.
Ieuan/Tom:
The politics which affect The Premier Inn,
Firstly the Premier Inn opened there first low carbon resort in Tamworth 2008. Premier
Inn built this as a direct result of the UK government placing a big emphasis
on lowering carbon emissions. This has made the company appear to be operating
in the interest of the public and planet, potentially increasing admissions.
This particular resort lowers carbon emissions by 70% and saving 60% water
compared to other resorts.
Seb/Harry Economically they are strong, with growth at 3.1% in 2012/13,
which is higher than the Hotel market sector
which only grew at a rate of 2.8%. They operated with profits of £319.2m. This
information was found in the Financial Directors Report. The hotel claims to
provide comfortable rooms, quality restaurants, a filling breakfast and a
family friendly environment. Next we look at the competitors to Premier Inn.
Due to the size of the budget hotel market, Premier Inn has various
competitors, including Holiday Inn, Etap and Travelodge. Performance wise,
Premier Inn seem to be the market leader, as shown by them winning the 2012
Best Budget Hotel Award.
As a result of this research
using the information that we have found we can look into producing a SWOT or
TOWS analysis and identify Critical Success Factors for the organisation.
References
I am going to write about Politics which affect The Premier Inn. Firstly, The Premier Inn opened there first low carbon resort in Tamworth 2008. I believe Premier Inn built this as a direct result of the UK government placing a big emphasis on lowering carbon emissions. Also this would have made the company appear to be operating in the intrest of the public and planet, thus potentially increasing its admissions. This particular resort lowers carbon emissions by 70% and saving 60% water compared to the other resorts. The source of my information, http://www.premierinn.com/en/why/green.html
ReplyDeleteI am now going to write about how customers affect The Premier Inn. Customers are a huge influence on how The Premier Inn provide their service. This is a hard one to find evidence for due to the fact the company itself and how it operates is evidence of how customers have altered the business. Customers can provide feedback (https://secure.premierinn.com/en/feedback.action) which could raise an unknown issue to Premier inn and consequently primer inn will change the way they operate to make the customers happy.
Firstly I was given the task of looking into Premier Inn. Economically they are strong, with growth at 3.1% in2012/13, which is higher than the hotel market sector which only grew at a rate of 2.8%. Also they operated with profits of £319.2m. This information was found in the Financial Directors Report at http://www.whitbread.co.uk/investors/why-invest-in-whitbread/financial-directors-review-2011-2012.html. The company as a hotel claims to provide comfortable rooms, quality restaurants, a filling breakfast and a family friendly environment. This information can be found at http://www.premierinn.com/en/why.html.
ReplyDeleteThe next thing to look at is the competitors to Premier Inn. Due to the size of the budget hotel market, Premier Inn has various competitors, including Holiday Inn, Etap and Travelodge. Performance wise, Premier Inn seem to be the market leader, as shown by them winning the 2012 Best Budget Hotel Award.
A topic often in the news is that companies should be integrated greener technology, and Premier Inn seem to be conforming with this. Firstly, in 2008, they opened the greenest hotel in the UK in Tamworth. Secondly to incorporate this greener technology they opened the first ever low-carbon restaurant in Sussex. Both of these establishments use cutting edge green technology including efficient insulation, automated light controls and rainwater harvesting.