After our initial research and composing both a SWOT and TOWS analysis we decided to look at the six markets model which is based around the impacts that different stakeholders can have on one another.
Recruitment Market
Seb:For the recruitment market, premier inn don't seem to be actively pursuing workers, rather advertising their vacancies in job centres, and websites allowing people with relevant skills and qualifications to apply for the jobs.
Internal Markets
Harrison: For internal markets these are based around Premier inn's employees, so it's crucial they try to maintain high levels of commitment and enthusiasm to maintain a productive workforce. Premier Inn provide large amounts of training for iemployees such as communication skills training to ensure that they communicate with customers correctly and professionally.
Supplier Markets
Tom: The supplier market is a group of firms that produce products that are close substitutes. Premier inn say that they value their suppliers and the key role they play in giving our customers what they want. They also go on to say that they want all relationships to be based on the core principles of sustainability, open and honest communication and fair dealing.
Influence Markets
Harry: The influence markets that affect the Premier Inn include the government and any new laws or legislations that they bring out which could have an effect on how they operate. Another influencer on the Premier Inn is shareholders who they try to keep happy by getting them a return on investment. A final infuencer is the press as it is important that they maintain their positive publicity.
Referral Markets
Ieuan: This is a method of promoting Premier inn's services to new customers through referrals. Premier Inn try to encourage this through social media where they respond to customers queries, this positive interaction could interest potential new customers.
References
http://www.marketinginsight.ch/marketing/relationship-management-is-strategic/
https://www.whitbread.co.uk/global/property-and-suppliers/property-suppliers.html
No comments:
Post a Comment